Coding Personal Ads

Have students code data from personal ads, letters to the editor, soap operas, or an internet bulletin board. If you want them to code personal ads, they can use the coding sheet in Handout 3-3. For other sources of information about coding personal ads, see:

Deaux, K. & Hanna, R. (1984). Courtship in the

personals column: The influence of gender and

sexual orientation. Sex Roles, 11, 363-375.

Harrison, A. A. & Saed, L. (1977). Let's make a

deal: An analysis of revelations and stipulations

in lonely hearts advertisements. Journal of Personality

and Social Psychology, 35, 257-264.

Lynn, M. & Bolig, R. (1985). Personal

advertisements: Sources of data about relationships.

Journal of Social and Personal Relationships, 2, 377-383.

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