First, reduce the potential for harm. Following the ten tips in table 1.3 (pg 23) can help reduce the potential for harm.Mitchell and Jolley address point 1(developing an interesting, important research question) in Chapter 2. But what about point 2 (collecting data that will allow you to answer your research question)? Obviously, your study should have validity. But what type of validity? The type of validity you will need will depend on your research question.Second, make your study worth doing. This means:
- Having an interesting, important research question; and
- Collecting data that will allow you to answer that question.
If your research question is about whether something causes a certain effect, your study must have internal validity. As you'll see later, only experimental designs have internal validity. Thus, if you want to make cause-effect statements, you should do an experiment.
Alternatively, if your research question is about what percentage of a population do some behavior, you need a study that has external validity. One key to having external validity is to obtain a large, random sample of participants from that population. Studying such a representative sample helps you to generalize your results to the larger population.
Finally, if your research question involves measuring or manipulating some state of mind (hunger, stress, fear, motivation, love, etc.), then you need construct validity. As you'll see in Chapter 3, achieving construct validity is not easy.
Depending on the research question, you may be interested in only one of these kinds of validity. Sometimes, you may want to have two of these kinds of validity. Rarely, however, will you need--or be able to conduct--a study that has all three types of validity.
The last part of the chapter (pages 26-32) explains how you will benefit from studying research methods. Thus, by the end of the chapter, you should be able to cite eight reasons for mastering material in the text (to review these reasons, see table 1.6).
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